See Article History Cultural globalization, a phenomenon by which the experience of everyday life, as influenced by the diffusion of commodities and ideas, reflects a standardization of cultural expressions around the world. Propelled by the efficiency or appeal of wireless communicationselectronic commercepopular cultureand international travel, globalization has been seen as a trend toward homogeneity that will eventually make human experience everywhere essentially the same. This appears, however, to be an overstatement of the phenomenon. Although homogenizing influences do indeed exist, they are far from creating anything akin to a single world culture.
Cross-cultural communication model The purpose of communication is to transfer ideas and knowledge from one entity to the other. The first step in communication is input; someone must say something that is received by someone else. The communication loop is successful when the receiver demonstrates that he or she understands what was being communicated.
From an organizational perspective there are many barriers than can impede the flow of communication. These barriers include culture, technology, language, workforce, and environment.
For the purpose of this model culture refers to the traditions and customs that are prevalent in the country where each company is located.
These traditions and customs influence policies and procedures implemented by businesses. Technology is simply the use of mediums such as email, Internet, text messaging, and cell phones to communicate. When a company does not have experience using a particular technological medium to communicate it may rely on older methods that the other company views as inadequate.
Language is what is spoken in the country where the company is located. Workforce refers to the internal structure of the company, including employees, managers, and organizational leaders.
Environment refers to the external forces that affect the company. For example, the economy can have an adverse impact on an organization and present an obstacle to cross-culture communication.
As illustrated in Figure 1when these barriers are eliminated companies are able to experience innovation, reduced conflict, and better dissemination of information.
The challenge for organizations that must communicate cross-culturally is to ensure that their message is understood the way that it was intended.
When communication barriers are not removed it is easy to make assumptions about what is being communicated. Our assumptions of what we thought was being communicated can be very different from the original message. Communication takes effort, it is much easier to sit back and simply assume what we think others are trying to tell us.
To actively engage in communication takes time and energy. Organizations must be willing to invest the resources needed to support cross-culture communication.
Successful cross-cultural communication creates a dialogue, a continuous transfer of information. This exchange of information addresses our assumptions and clarifies points we do not understand. It also provides the opportunity for us to ask questions and confirm the information that was received.
Having a dialogue reduces conflict because cultural misunderstandings can be dealt with when they arise. The dialogue only occurs when both parties agree to share information and ensure that the transfer of information is not blocked.
Cross-Culture Communication Model 6. Samsung and Hyundai To illustrate how companies can utilize the cross-culture communication model to improve business practices consider the examples of Samsung and Hyundai.
Samsung is unique because of its focus on human resources and risk taking initiatives. Samsung is recognized as a global industry leader because of its inner capacity to take advantage of distinct initiatives J.
Ku-Hyun, personal communication, July 20, It hires a small percentage of non-Koreans inside Korea but employs a higher percentage off non-Koreans outside of Korea. The culture of the organization is very family centric. Decisions occur in a collective atmosphere that allows for communication at all levels of the organization.
However, even when decisions are clearly communicated throughout the organization employees may not always show support.
The workforce can represent a barrier to cross-cultural communication when employees feel they are not valued. This presented an issue at Samsung. The expectation was that you stayed at job until your assignment was completed.McDonald's, globalization and culture.
McDonald’s in Globalization World Health Organization (), believe that “within the next few years, noncommunicable disease will For you and your family health, fast food try to eat less is good for all people.
Author. If you own a small U.S. business, this requires that your approach to business will include an awareness of global trade, an understanding of how it affects your business, and strategies for your.
Fast Food Globalization Globalization is a worldwide scale of growth, an ongoing process where economies, cultures and societies are being increasingly integrated.
Today, it has become a very controversial issue. In its broadest sense, globalization refers to the economic, social, cultural, and political processes of integration that result from the expansion of transnational economic production, migration, communications, and technologies.
Global warming is expected to have far-reaching, long-lasting and, in many cases, devastating consequences for planet Earth.
Global warming, the gradual heating of Earth's surface, oceans and. Globalization is the process of increased interconnectedness among countries most notably in the areas of economics, politics, and culture. McDonald's in Japan, French films being played in Minneapolis, and the United Nations are all representations of globalization.