As Krieger reasoned, Burbn became too similar to Foursquareand both realized that it had gone too far. Burbn was then pivoted to become more focused on photo-sharing.
Getting and giving product and service referrals Receiving support from like-minded individuals Making or receiving career or personal advice Sharing political beliefs Accessing news in real time In many ways, these social communities are the virtual equivalent of church socials where family and friends gather to exchange news and get updates.
Even the age-old custom of connecting with pen pals has been upgraded as private messages can be sent over social media.
When it comes to getting information, few methods are faster than social media. Commonality of Interest When you opt to participate in a social network community, you can pick and choose individuals whose likes and dislikes are similar to yours and build your network around those commonalities.
For instance, if you are a chess aficionado, a knittera book lover or have a particular political leaning, you can find and interact with those who share your interest. It can also be a great way to share tips and ideas.
Sites like Pinterest have been very successful due to the ease in which a person can learn - and share - information about hobbies, crafts, cooking, gardening and other do-it-yourself activities.
By pinning and sharing, you can attract like-minded individuals into your circle. But, just as these virtual groups can help hobbyists exchange ideas and techniques, other social network groups offer solutions for more vexing, real-world problems.
For example, social media groups can be lifelines for individuals suffering from a rare disease. Churches, synagogues and temples also use social media to reach out to members who may be unable to attend services.
Real-Time Information Sharing Many social networking sites incorporate an instant messaging feature, which lets people exchange information in real-time via a chat. This is a great feature for teachers to use to facilitate classroom discussions because it lets them utilize the vast store of information available on the Web.
This can be a great time saver for the teacher - since students no longer need to visit a library to conduct research- and it can be a great way to engage distracted learners.
School is not the only setting where this type of real-time information sharing can be beneficial. Social networking can provide a tool for managers to utilize in team meetings, for conference organizers to use to update attendees and for business people to use as a means of interacting with clients or prospects.
Some leaders are going so far as to include Tweets or other social media updates during presentations. This approach can make events more interactive and help the presenter reach a larger audience.
One of the best aspects of social networking is the ability to deliver your content only to those users with the most potential interest in your product or service. Each social platform offers an array of tools that enable a business to deliver specific content to a very specific target group.
This approach can maximize targeted reach while minimizing waste. Increased News Cycle Speed Undoubtedly, social networking has revolutionized the speed of the news cycle.
Most news organizations now rely on social media sites to collect and share information. Social media - especially Twitter - is steadily becoming a mainstream source for breaking news. Today an individual can know, in real time, what is happening throughout the world.
This has led to the development of a nearly instantaneous news cycle as everything from terrorist attacks to local car crashes get shared on social media, quickly alerting their intended audience of the event.
Part of the increase in the speed of news can be attributed to smartphones. The percentage of individuals accessing social media via their phone or mobile device continues to rise. A Pew Center study states that 40 percent of smart phone users access social media from their phones - and 28 percent do it on a daily basis.
Five Disadvantages of Social Networking Before diving too deep into the world of social media, perhaps you should consider some of these possible pitfalls.
Backlash A joke among friends is one thing but a joke with the world at-large is much different. When potentially offensive content is posted online, the amount of feedback can be excessive and is often brutal.
This is particularly true with highly opinionated subjects like politics and religion. Even high school students are learning that comments they post on social media can influence whether a college approves their application for admission.
In an age where selfies are the norm, the over-sharing may even be altering our worldview by creating a more narcistic mindset.
Cyberbullying and Crimes Against Children Use of social networks may expose individuals to other forms of harassment or even inappropriate contact.The Lawyer's Guide to Social Networking: Understanding Social Media's Impact on the Law. Our insights delve into consumer trends, behaviors and activities, giving brands, publishers, marketers and agencies the inside track on how to engage with people across screens, stores and platforms.
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